If you think that virtual events are expensive and bearing that cost is something that your organization cannot afford, then you are wrong. Look out for cost-friendly event management software and plan on building up a new model. This is most certainly the future of the event industry. In these pandemic times, the meeting and conferencing industry is geared up to make a difference and are not going to give up regardless of physical distancing. The virtual conference is the best way to maintain physical distance and at the same time achieve the goals that conferences meet. The advancement in technology has encouraged the use of conference management software which are modeled on software-as-a-service (SaaS) to bring people together in the virtual world. Social distancing is forcing companies to think of ways of engaging attendees and improving the quality of meeting every day. Plan and organize before launching the real meeting. Gearing up to virtual events Virtual meetings are the future of the event industry. They are also a challenge for companies to make significant investments, shift to technology and train staffs. However, weighing the benefits this is the best option left for companies and once the system is in place, companies will reap the benefits for years to come. Organizations should not overlook the value factors. In the coming years, virtual events will garner more benefits than in-person meetings and the expected audience size is infinite, therefore each company should assess the customer and influencer size before underestimating the reach of virtual meetings. At present, virtual meetings may look dull and lacking in excitement, but with a market potential so rich, event organizers have to think of ways to tap this huge audience that is available and active online. The way forward The event industry always has operated with a full-year plan and that objective needs to be set for virtual events as well. In-person meetings were of a different nature, therefore, for virtual, which is still undergoing a trial and error phase, they have to come up with plans to ramp-up the show, in a limited time. There are some challenges in terms of cost as the upfront cost is more in virtual meets as compared to in-persons, it is perhaps time to stop this comparison and enter into a safer zone with fresh ideas. Organization and planning are extremely important. Building thought leadership, driving engagement, displaying products and services virtually, creating an ecosystem of partners and building on relationships with influencers with one to one communication is a tangible way to go forward. Build communication Even before you decide to hold a meeting start forming event communities and get people prepared and engaged to the idea of the event. The new hybrid meeting model will have to be thought differently. The point is to engage people which may be difficult to achieve when meeting sessions are in progress. This was taken for granted in after meeting tea, or dinner sessions but now the mode has to be reinvented. Look out for preferred channels and use them as the touchpoint interaction. This will accelerate the event outcome, once people know and are familiar with each other. Forced interactions will be nullified and there may be scopes for informal chats in between tight meeting schedules. Relax the formality. Conclusion The change may have been sudden, but this is here to stay. The event industry will thrive virtually and the only way to build it up is by communication. Leave behind the in-person and traditional event practices. Make the most from events with conference management software like https://www.evenesis.com/. Move with the times.
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Y Us Sdn Bhd (Evenesis)
Evenesis, a complete end-to-end event management system. It is a comprehensive tool and platform for event organizers and planners to use to run and manage events such as conferences, exhibitions, trade shows and weddings. We are the pioneers in implementing an event platform that makes full use of the Augmented Reality technology. We also provide services such as custom software and application development, integration and IT consultancy. Our technologies and platforms are based on Microsoft and we are an MSC-status. Archives
August 2021
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